The ‘Start your business’ course is aimed at ENTREPRENEURS who are in the phase of developing ideas and testing product-market fit.

• First Module focuses on what it takes to be an Entrepreneur
• Second Module will present if your business

• is self-employed single owner and operator
• or you need a team and how to build a great team
• Third Module on the cultural, market and business environment you operate in
• Fourth Module discusses the importance of knowing your target market and to be Entrepreneurial Marketer
• Fifth Module introduce the sales process and the distribution process

Each module has learning resources, which include:

• Theoretical breakdowns where concepts are introduced – relevant to the African context
• Videos of leading business professionals, entrepreneurs and investors, sharing expert advice
• Quizzes where you’ll be challenged to apply what you have learnt
• Useful downloadable templates and documents